An Hour With Sean Ellis: Improve Conversions with Questions that Confirm Intent and Uncover Objections

I spent an hour with Sean last week, and he was all about asking questions that fix problems. That makes sense, given that his product, Qualaroo, is all about asking questions inside your app to better understand your users and remove friction app. When we at first used Qualaroo on BuyAds.com, we asked broad questions to better

The 1 question I asked my team that got us to Product Market Fit

What are we not doing right, yet? Ask everyone on your team who talks directly to customers what it is they think you’re not doing right yet with your product, and put the responses together in your mind. I was surprised which needs we’d been hearing that were suddenly forgotten about, and which quiet wants

Virtues of a Slow Launch

Sometimes, I lose track of how long we’ve been haphazardly working on Sway.fm. On the surface, it’s been a long time spent on a product that’s yet to take off. But it’s been time well spent: We’ve been actively talking to users the whole time. That’s a lot of email,  Twitter and, whenever possible, in